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A number of other authors have noted some problematic limitations with the early Google Scholar. Unfortunately, both of these problems continue as of April A quick comparison with a search for the terms protonation alkylation finds a claim of 2, journal article hits and another 1, Web results at Scirus.

On other searches Scholar finds more, but since each covers unique content, neither is comprehensive. When looking at coverage of something such as PubMed that is included in both, results also vary. A search on cicatrix finds 12, results at PubMed, 11, at Scirus, and only 7, at Scholar. Given the lag problem with Scholar, further limiting to only results from , PubMed gets to at Scirus and only at Google Scholar.

Both Scholar and Scirus search through the full text of an article, but this is inconsistent. Searching phrases found toward the end of an article may fail to retrieve the article. For those online journal packages that include full-text searching capabilities, using the native search interface will be more comprehensive. On the other hand, some online journal suites do not have full-text searching capabilities, in which case Scholar or Scirus may be a more comprehensive option.

For fielded searching using authors, date, subject terms, or article type, the commercial databases and native search interfaces have many more choices. Scholar does have author, title, date, and publication fields in the advanced search, but the fields are far less reliable than in a structured database.

More problematic is the lack of any date sort capabilities in Scholar. At least Scirus has date sorting. The Scirus advanced search has field choices for author, title, date, keyword, ISSN, author affiliation, and publication along with limits for broad subject Boating Magazine Buyers Guide 60 areas, collections, file formats, dates, and information types.

The freshness of these databases is a significant issue. Scholar definitely needs to be updated more frequently. In fact, at this point, the main Google Web search is a much better tool for finding recent scholarly documents than Google Scholar. Despite all the limitations and problems, both offer some unique reasons to use them beyond just watching their future development.

For a quick, broad, multidisciplinary search on a very narrow, specific topic, either Scholar or Scirus can give a good start. For citation verification, both can help find erroneous as well as correct citation information. At this point, my main use of both is for finding free Web versions of otherwise inaccessible published articles.

I found a number of full-text articles via Google Scholar that are PDFs downloaded from a publisher site and then posted on another site, free to all. Both Boating Magazine Buyers Guide Java Scirus and Scholar were also useful for finding author-hosted article copies, preprints, e-prints, and other permutations of the same article. For the unaffiliated scholar, or for those in a small organization government, association, or small research lab , these tools provide both opportunity and frustration. The opportunity?

These scholars can use both tools to search for resources. The frustration comes when a specific document is found, but it is available online instantaneously only for those willing and able to pay. Strangely enough, both of these tools may work better, or at least appear to work better, for the affiliated scholar. With all the subscriptions available on campus based on IP access authentication, the campus-based researcher finds that the links in Google Scholar and Scirus work seamlessly, providing direct access to the full-text articles.

Both would work better if the Open-URL resolver could be added automatically, based on IP address, since many institutions have multiple access points, or like us, have our Elsevier subscriptions on a non-ScienceDirect platform. Both Scholar and Scirus have potential for information professionals and end users.

At this point, each covers a certain segment of scholarly material, but plenty of problems remain. Other search tools continue to serve the scholarly community better. Stakeholders need to analyse and evaluate the business plans of corporations that concentrate on them Azodolmolky et al. However, digital business model DBM differs from business model on the basis that it can provide a two-way revenue model for both the customers and the sellers, so we need to lay emphasis on both sides Bocken et al.

A good digital business model should make sure that the seller as well as the buyer gets benefited Evans et al.

With the evolution of technology and data, business model, it is not only the area that experienced transformation while other areas which experienced transformation are business strategy, workforce, customer interaction and business operations, and these areas are dependent on each other for their growth and success Gawer et al. According to authors A.

Osterwalder and Y. Pigneur Osterwalder, et al. Pipeline businesses create value by controlling a linear series of activities�the classic value-chain model Luby et al. Inputs at one end of the chain say, materials from suppliers undergo a series of steps that transform them into an output that is worth more: the finished product. As Apple exhibits, partnerships need not be only a pipeline or a platform; they can be both.

While sufficiently pure pipeline productions are still highly modest, when platforms enter the same marketplace, the platforms effectively continuously landslide.

That is why pipeline titans such as Walmart, Nike, John Deere, and GE are all cross-country to incorporate platforms into their business models Watanabe et al.

Furthermore, in a study on role of the business model, Chesbrough and Rosenbloom elated a more detailed definition of business model as Chesbrough et al. This definition points out the important blocks of a business model on which it should focus and suggests a proper way of interacting with them so that the business model can function efficiently which leads to a sustainable way of doing business Azodolmolky et al.

The priority of these attributes may vary in different businesses according to their needs and the condition of the marketplace, so there is no compulsion on treating them in a same manner in every other business as some attributes may require much more focus than other attributes in a particular business Grewal et al.

Various frameworks have been laid down by different authors which further help in development of business models as required by the business, these frameworks describe relationship of important components and also give an insight on how they can be beneficial to our business, and there is no single perfect framework defined for all business types so its choice can vary from business to business Kurt et al.

These frameworks can help to utilise the business model to its maximum potential. Some of these existing frameworks are Business cycle framework, Innovation radar etc. Li et al. This framework focuses of important components of a business model in a cyclic manner Tian et al. It is rather a step-by-step guide to develop a business model, starting from selection and identification of value preposition then to determine the customers who will get benefit from and segmenting the market Boating Magazine Buyers Guide 80 accordingly which has to be targeted Tidd et al.

Further analysing the revenue streams which are available and develop the procedures to use these available resources in a cost-conscious way, hence developing a mechanism to capture the value from the entire process Weinhardt et al. However, this framework does not include channeling of products to the markets efficiently, and neither it included focusing on making partners for the expansion of business in the marketplace Ordanini et al, , Spiess-Knafl et al. Business cycle framework.

Source Tian et al. Innovation radar. Source Solis et al. These competitive forces can be a threat to the existing business but also, it can raise the quality of value preposition offered to customers at better prices. Also, customers will have more options to choose from; hence, we can say that it can be beneficial for the customers too.

The five competitive forces stated by Porter Porter, , Richter et al. Threats of new entrants: Whenever a new competitor enters in a market, it brings worthy potential to gain market shares which eventually affects the prices, which also has the potential to disturb a well-established customer base which will affect the revenue flow. Power of suppliers: A powerful supplier can be a threat to a company or a customer if it is hugely dependent on the supplies which can be anything like labours, raw materials and car components.

In this case, the supplier can easily manipulate the prices of supplies according to its needs. Threats of substitutes: A new and better solution for an existing problem can be a threat to the old solution as the company is providing, it may soon go out of service if it does not improvise or innovate its solution.

Existing competitors: There is a constant sense of rivalry among existing competitors as they compete for market share by advertising, by offering discounts, by doing promotions and organising events which in turn are activities which require a lot of funds, hence should be planned accordingly. The effects of these five forces can be minimized on a business if that business has a well-established business model Frison and Kirchberger, , Jain et al.

First, identification of those forces should be done which pose the high risk to the business model, then start looking for various solutions available and pick the best one. Select different business patterns and make different combinations of business models from available patterns and do brainstorming session to identify the best combination.

Five forces of competition. Source Baldegger et al. This model was proposed by Osterwalder and Pigneur , and they described this model as a business model in which one customer segment can continuously enjoy the benefit from cost-free services.

The most important concept of this model is to provide free of cost value preposition to the customers, and this concept of providing something for free leads to the generation huge demands as compared to something even offered at nominal cost Tsai et al. As described by them, one of the ways of revenue generation in this business model is possible because of companies which adopt this model earn profit by showing advertisements to the customers using their free services; also, they provide an option to their customers to purchase the premium version of that service which they stop getting ads as well as they get additional services which are not available in the free version, by paying a required amount which again generates revenue.

Many start-ups are emerging these days with free as their business model so that they can attract large number of customers to create great demand of their value preposition. Also, this model helps them to take over the existing competitors present in the marketplace. Furthermore, this model can be categorised in three patterns as stated in Tables 2 and 3.

As the name suggests, in this business model, the customer must pay each for each time they use the services. Customers get benefits from this model as they only had to pay for what they use, and there is no additional expenses where as companies get benefits from this models if they have well estimated the expenditure-per-use and have fixed price-per-use while keeping the track of the profit-per-use Hwang et al.

Challenges faced in this model are Boudreau et al. Unpredictable use and revenue: It is difficult to predict the need of the customers as they use the service only when they feel like, which in turn makes it difficult to calculate the revenue. This business model can be a very good opportunity for new start-ups and small companies to attract new customer segments and capture the marketplace from lower end Bossert et al. Google uses a promotion business model, where enterprises take part of an ad network called AdWords.

The contemporary pre-dominant business model for commercial search engines is advertising Alpdemir, This can also be eminent that Google has become tantamount with web search Watanabe et al.

This is established in the products, consumers and services that Google integrates into its brand. Let us survey the technology behind the product and trade Orton et al. The technology that Google uses to underpin its data centres are of extreme significance in certifying Google has the scale, speed and efficiency to serve its promptly budding number of users Weber, Google believes relevant advertising can be as useful as search results or other forms of content Google Business, , Mishra and Tripathi, a , Metallo et al.

While utilising the technologies behind Google Search, AdSense uses keywords to precisely target results so advertising content is delivered based on page content. Google believes advertisers, publishers and information seekers all profit as a result Google Business, , Metallo et al. This effectively produces an association between content producers and advertising producers, spawning sense of grid economy, value and outcome Watanabe et al.

Customers have needs and nice-to-haves and traditional business models fulfil these for their customers. In return, whether knowingly or not, users create data whilst using Google amenities and yields which produces statistics and information that is recorded in the Google Search Engine; advertisement is then made-to-order based on the content delivered Afuah, The most important for its business model is the billions and billions of websites that make available Google with information and statistics for free.

They permit or offer Google to go through the information and statistics on their website and index it. Deprived of this uncooked data, Google does not have a business Baden-Fuller et al. The more relevant and appropriate its products are, the more persons use them. And the more money it makes, the more relevant it gets, and the circle goes round and overweight again.

The flywheel effect states to an honest cycle of improved relevancy. Ads that have an advanced CTR i. While YouTube is free for community use, YouTube premium is a subscription-based facility with over 30 million participants.

Google acquires from past excursions and outings to recommend the most significant and appropriate end point for specific customers and users Figs. Google business model Google Business, A hidden revenue business model is a conformation for income and revenue group that preserves consumers out of the balance so they do not pay for the amenity or manufactured goods presented.

As an alternative, the revenue streams come from advertising currency disbursed by commerce request on keywords Gatautis, In past two decades, various business frameworks have been developed, and many business models have been innovated.

This state-of-the-art analysis has explained many important attributes in Tables 1 , 2 and 3 that are needed to define business model effectively. New business model innovations are required with proper risk management; hence, new frameworks are also needed for development of analysis of these models.

We suggest that the challenge of management two different and contradictory business models concurrently can be outlined as an ambidexterity challenge. This implies that ideas and conjectural thoughts from the ambidexterity writings can be used to discover issues applicable to the business model writings. We put on this idea to reconnoitre explicit areas where the ambidexterity works could guide research on the contest of managing business models simultaneously and classify more than a few insights that can guide upcoming research on business model innovation.

In this way, digital marketplace keeps innovating, and the experimentation of new business models can be observed; earlier, only industries like electricity and phone used this model but now many companies like Amazon web services and pay-per-view television industries are also using these models.

Further, a very unique model which has been reviewed is FREE as a business model which is a very popular business model in the digital marketplace as many start-ups as well as many tech giants try to attract customers with initial service which then may make these customers want for more for which they have to pay. This remarkable change in way doing business led to innovation of new business ideas and better models which can attain more efficiency and sustainability.

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