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Sales were strong early on, and the sport boats from Wellcraft were pretty cool, with the quality one would expect from a mass producer. Meanwhile, Team Scarab in California had race boats, and some consumer boats competing with the regular lineup. Similar lines, but different boats all together. Wellcraft was early in the performance center console game too, with a good product, but before the center console boom we have seen in the last decade or more.
Now, fast forward to today, and Scarab is a line of low quality mini jet boats, so what happened? Scarab styling was always ahead of the curve. After bankruptcy, the private equity firm, Platinum Equity acquired the stable of boat brands Genmar once held, including Wellcraft, Four Winns, Glastron and Ranger along with others.
As an equity company their main focus is to extract as much value as they can from the assets. Believing in the brands, Are Wellcraft Good Boats Zero they consolidated, but kept on many key people already at these companies. Platinum also brought in a more coherent dealer network and marketing strategy; with the goal of selling the group of companies, Rec Boat Holdings, when it returned to profitability.
In this kind of company, nobody cares about heritage, or history, beyond what it means for marketing purposes. So, for Scarab, the brand was simply used as a way of filling a perceived void in the market.
Yamaha has had success selling well marketed mini jet boats to novice boaters, at attractive prices. There is almost no way now Scarab can recover from the devastation set on it by using the name to sell mini jet boats.
In the nineties, when Scarab was strong, there was a huge trend of mini jet boats on the market, everyone made one. It was short lived, as jets suck for most types of boating. Jets are very inefficient, and slow, and their only real advantages are that they are cheap, there are no gears in the driveline they are just simple pumps and there is no propeller to hurt anyone when you run them over.
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