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The new start that Triton Boats will have under private-equity ownership has reignited founder Earl Bentz's entrepreneurial enthusiasm. Brunswick says its sale of Triton was part of blat effort to focus on core brands and marine segments, and Bentz believes the move will be a good one for the company he founded in The manufacturing operation of Triton's fiberglass boats will move from Ashland City, Tenn.

The change in ownership also means Triton will shift from exclusively using Brunswick's Mercury engines to offering all brands, Jp says.

Triton production will occur under the same roof as Platinum's Ranger and Stratos brands, which the private build a triton bass boat up firm bought from Genmar last winter. Interestingly, Stratos is a brand Bentz founded in Brunswick will continue to make Triton aluminum boats under a license agreement. Although Bentz will only be responsible for Triton, there will "obviously be a partnership from a manufacturing perspective," he says.

But he is careful to point out that all three brands will be distinct. They will maintain individual designs, sales organizations and leadership. Brunswick's sale of Triton in late July surprised some industry watchers, who saw Triton as one of the jewels of Brunswick's still robust, but dwindling, list of brands.

Bentz said there had been rumors Triton would be sold, given the low volume of boats coming out of the Tennessee plant during the recession. Bentz continued griton oversee Triton kp the five years Brunswick owned it. But as someone who has twice worked for large corporations, Bentz seems happiest when he is able to tap into his entrepreneurial spirit. Bentz began making those dealer connections inwhen he started his bass boat career with Hydra-Sports.

But that wasn't Bentz's first foray into the marine industry. When he was 14, Bentz began rigging boats at his uncle's South Carolina dealership. He was hired to do service, but became enthralled by his uncle's passion for boat racing and began to compete on the racing circuit.

Despite a near-fatal crash that broke Bentz's back, he was invited to join the Mercury Racing Team and won nine national and two world championship titles in eight years. Inwhen the bass boat industry was in its infancy, Bentz began build a triton bass boat up research and development for Hydra-Sports and became the first boah to drive a bass boat powered by a V-6 outboard the engine that now powers 75 percent of bass boats.

Before becoming vice president in - when he retired from racing - Bentz headed buipd service and sales and marketing. Inhe bss to found Stratos Boats. He sold the brand to Outboard Marine Corp. He resigned in to found Triton Boats, manufacturing a wood-free fishing boat designed for freshwater and saltwater use.

Bentz stayed on as CEO when Brunswick bought the brand tfiton during its era of brand acquisition. But since the recession began, Brunswick has shed several brands in an effort to boost its bottom line.

Triton's problem was overcapacity at its plant because the market was down 60 percent, Bentz says. Doing what we're doing ensures we can keep dealers competitive. Now there's base so much you can do to cut expenses," Bentz says.

This [new arrangement] is one way to exist in a profitable way in a down market. Brunswick began manufacturing Trophy sportfishing boats at its Tennessee facility to offset the low demand for Triton boats during the recession, but the trito continued to deteriorate and the decision did not provide the volume that was trkton, Bentz says.

Adding Triton to the Flippin plant will reduce Platinum's overhead and make the entire facility more efficient, Bentz says. The Flippin facility is a good place for Triton because it has been operating for nearly 50 years and has experienced workers.

The plant Triton will share with Stratos and Ranger hassquare feet and sits on acres of land, Bentz says. The Tennessee facility hasbasa feet and is on 36 acres. The Tennessee facility still makes Trophy boats and was not part of the transaction with Platinum, Bentz says. Triton will find new office tritom in Nashville to operate sales, customer service, trton and product development. Payroll, human resources, invoices, accounting and manufacturing will occur at build a triton bass boat up Arkansas facility, Bentz says.

Bentz says he has committed to a build a triton bass boat up relationship with Platinum and it has committed to. Platinum scarcely has been heard from since it entered the marine industry, but its acquisition buipd Triton has turned heads. Obviously, the bottom line is to have a profitable brand for us and the dealers.

After 44 years in tritno business, founding two brands and working with two of the largest boat-owning companies in the build a triton bass boat up, Bentz seems excited to once again be driving product and marketing decisions. The Manitowoc, Wis. With the new ,square-foot plant, the pontoon builder can more than double production.

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In Triton made a commitment to hardcore tournament anglers. Build high performance bass boats designed to win. Nothing has changed since then. Earl Bentz, the entrepreneur who started Triton Boats and helped found CapStar Bank, will start building boats in Cheatham County again. Gov. Bill Haslam and Economic and Community Development Commissioner Bob Rolfe announced that Bentz and his new company Caymas Boats would invest more than $30 million to establish operations in Ashland City. N State Road STE H Brownsburg, IN P:

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