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This is the second post about book distribution and the book retailing business in Australia, kindly written Good Books Distributors Publishers Group as a guest post by Richard Bilkey. You can read Part One.

Those writers who intend to self-publish and have printed books as well as ebooks will find these two posts indispensable reading. Today we are going to dig deeper into the book distribution options in Australia and take a look at three of the leading book distributors that are worth partnering.

Good books distributors publishers trading distributor works slightly differently, with its own strengths and weaknesses and preferred trading terms. Below is a list of the major points you should consider and be prepared for:. Like publishing, book distribution is a commercial enterprise and distributors will asses new book good books distributors publishers trading and potential publisher partnership based on their sales potential.

While experienced distributors may seem to make these good books distributors publishers trading intuitively, in reality there are some key factors that they are looking for when considering new proposals:. By partnering with a distributor you are broadening your sales channels and increasing your potential market but success will ultimately come down to your ability as a writer and publisher to create a worthwhile product and build an audience.

That said, a good distributor will provide publishers with additional support and advice on book production, printing, promotion and publicity that can make all the difference.

Below are the top three Australian book distributors that I recommend to self-published authors, based on their sales performance, reputation and value they provide to publishers they are listed in alphabetical order :. Formed from the merger of Brumby Books and Sunstate Books in July this year, Brumby Sunstate provides excellent sales coverage, high quality sales material and very good metadata feed and trade website.

Brumby Sunstate does not currently deal directly with eBooks, although they do have plans for this in the future. The combined Brumby Good Books Distributors Publishers Yang Sunstate continues to sell all of these Lifestyle Non-fiction idstributors. The real strength of Brumby Sunstate is pubilshers size and range of its customer-base, covering not dixtributors a comprehensive range of bookshops, libraries and wholesalers, but also a huge number of gift shops and speciality stores such as MBS and religious groups, health food stores, furniture and homeware stores, gardening centres, toyshops, museums and so on.

This access into the growing gift market is something that simply cannot be achieved through the current digital self-publishing channels. Dennis Jones is a generalist, selling most genres except poetry. It is a great option for authors of fiction and general non-fiction, with very broad coverage of the book trade, good books distributors publishers trading independent bookshops, to chain stores, mass market, newsagents, libraries and major online retailers.

Like the other distributors, they also have access to broader sales channels such as business accounts, gift stores and other specialist retailers. They have also developed a very strong eBook programme through their new Port Campbell Press division, providing digital publishing, conversion and distribution to all the major eBook aggregators. They provide very good metadata feeds to the industry and strong sales material that provides a lot of good books distributors publishers trading and room for each title.

Dennis Jones himself is extremely experienced in the book trade and offers a lot of extra value through the advice and networks he provides, such as helping to connect authors and publishers with publicists and printers or giving guidance on book covers, formats and other production questions.

Woodslane is both a publisher and a distributor, which good books distributors publishers trading its reputation in the marketplace. They have a comprehensive sales presence in Australia, and have an especially strong special sales team operating in the business and computing markets, travel and outdoor adventure centres and good books distributors publishers trading stores, as well as academic institutions and libraries.

Woodslane puhlishers able to work with POD suppliers but does not currently sell good books distributors publishers trading directly, although it can help publishers with conversion and upload to major eBook aggregators and online retailers.

They provide high quality metadata feeds and work good books distributors publishers trading with their authors and publishers to provide as much enriched info as possible. Author: Richard Bilkey, Fiction et alNovember distribuhors Thanks Richard! You can follow Richard on Twitter or sign tgading to receive his posts on the publishing and self-publishing industries.

Is there another aspect of self-publishing you would like me to cover on Digireado? Excellent post. Very useful good books distributors publishers trading. Absolutely, Lightning Source offer distribution options for self-publishers, and in fact their parent company Ingrams are one of the largest book distributors.

However, this post came about from a conversation Richard and I had about what local distributors were good books distributors publishers trading to get distribution in Australian bookshops. I think there can be a benefit to get into our indie booksellers, as well as chains.

For those more focussed on the international market then Ingrams offers great distribution as outlined on this page. Puvlishers am interested in the possibility of utilising a distributor for a title but the author cut on a POD title is already razor thin so adding another layer would need to be assessed carefully as you point.

That is ok. No one. Any advice gratefully accepted. Hi Ben, glad you find the information useful and thanks for bringing up Lightning Source as I wanted to discuss them in more distrinutors but already had so many words Anna had to split my post it two!

Lightning Source is a Print on Demand service and it is true that they offer delivery of the books to various channel partners. In the USA this includes major retailers such as Amazon who sell to the public and wholesalers such as Ingram who sell to bookshops. Lightning Source also now have a base in Melbourne and are building up their channel partners in Australia, including distributors like Dennis JonesLibrary Suppliers, and online retailers.

They play a pivotal role in the digital publishing revolution by making print on demand books available cheaply and quickly and, as such, I recommend all good books distributors publishers trading published authors and indie publishers to have their books listed with Lightning Source.

However, as I mentioned in Part 1 of these two posts, the automated metadata feeds and delivery from POD suppliers may make books available more available, but this is different from actively selling and promoting individual titles into bookshops. In fact, bookshops cannot order books directly from Lightning Source and have to go through a distributor like Dennis Jones.

This is why book distributors such as Brumby Sunstate, Dennis Jones and Woodslane remain the best way for publishers to reach booksellers and ensure their books find their way onto brick and mortar bookstore shelves.

The purpose of these two posts was to point out to new self-published authors and indie publishers that, good books distributors publishers trading services such as Lightning Source do provide a useful distribution solution, it largely excludes the largest book sales channel � brick and mortar bookshops.

By finding a book distributor tradinh can work with Lightning Source or other POD suppliers publishers can cover all their bases. Is my workings below about right? Is this about right? Hi Ben, yes your working out there is correct, and yes the margins are pretty tight once you start to bring retailers publihers distributors into the mix.

This is exactly why you need to understand all of your costs all the way through from production to retail before you commit to print runs. Each print and distribution option has its trade offs and each book will be different. POD is still very expensive trwding Australia especially for colour printing, non-standard sizes and hardcover and it is extremely hard to pulbishers a book competitively when giving a retail discount.

In fact, many large publishers make no money on their POD books � they are playing a longer game, using POD to keep back list titles in print good books distributors publishers trading waiting for the prices to come down which they.

This is why self-publishing has been able to take off and compete with the large publishers and why many Australian authors and Publishers may have better success publishing and tradkng online in the USA for the time. There are a few ways to distributorw costs:. All this is basic arithmetic though � the real questions good books distributors publishers trading need to be asking are what benefits do I get from each sales channel and what should my overall strategy be?

The benefits may not all be purely revenue based. Sales through bookshops may net you a lower margin per publisuers, but having your book in stock in bookshops will increase its exposure and help drive word of mouth, with a positive effect on sales in other higher margin channels.

Similarly, even though you may commit to a copy print run for the major part of your distribution, having your book also available POD through Lightning Source will ensure that your book is present in other hard to reach channels and markets. It also provides a useful back up option when you need stock quickly. You also raised the issue of Lightning Source wholesale discounts and the fact that the Nile the first online retail channel partner for Lightning Source Australia simply changed the selling price to ensure they received their standard discount.

By selling through a distributor and into bookshops a publisher has much more control on pricing as the RRP is more firmly set. This has a flow on effect and can ensure online retailers do not inflate their prices to protect their margins at the expense of your sales.

The best advice I can give is to find every way you can to reach your market and grow your audience early on and then direct sales to your higher distributlrs sales channels as demand grows. Remember that you are playing a long game! Thanks for your detailed response Richard. Do you mind if I throw out another related subject of interest perhaps for another post � Australian good books distributors publishers trading distribution.

So if you have written an eBook that is targeted or of greatest interest to an Australian audience, then what is the best strategy to deliver that eBook to them with good books distributors publishers trading greatest potential royalty return.

Certainly, you can try and sell from your own good books distributors publishers trading, and mine social media strategies etc, but what is the best strategy for an eBook self publisher to distribute their eBook to Australian eBook readers?

But what about Australian retail eBook stores? Companies like Smashwords and BookBaby are great but they only get you into the US Market, so the issue you have selling to Australian customers remains. There are a growing number of Australian eBooks vendors, such as Booki.

Goof many of them are still gooe open to self-published authors and it can be difficult good books distributors publishers trading your books onto these platforms.

ReadCloud, Booki. I would also talk to the Small Press Network as they have a digital distribution service for small and independent publishers. Regarding print runs of They also do posters. Thanks again guys. Hello and thanks for taking the time to comment. If you do use the printer and find them useful let me know.

You will always get cheaper prices offshore, but quality is the final test. Really helpful information� these are some great leads to printers� Van Derek who is the printer you sourced in China � would appreciate your help on. Also what is pyblishers best way to find a publicist???

Hi Anjelo, thanks for your comment. These are of course for tradingg printing which is often cheaper to do offshore. The numbers you print will determine if you should print offset or short run digital.

Thanks so much for your response Anna� i am publishing a self-help book for people in pain as a pain sufferer myself but also as a physiotherapist who has worked in the area for 8yrs.

Cut a long story short, i was living in london when i was hit with a Molotov cocktail good books distributors publishers trading a case of mistaken identity. I then used my knowledge and experience and developed a rehab program to achieve my childhood good books distributors publishers trading reach Mr Everest Base Camp � which i did in Good books distributors publishers trading am looking at mono and about copies to publisherd with off setand also ebook.

If you can give me some direction with respect to printers, i would be grateful. Also can i bother you and ask if you can guide me in the right direction regarding getting a publicist on board? I have tried good books distributors publishers trading google and a few names come up but not sure. Thanks again for your reply and assistance.

I just managed to stumble onto this site and the quality of information is outstanding.

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Tweets by skyhorsepub. Dec 04, �� Book distributors use the Recommended Retail Price (RRP) as set by the publisher as the basis for payment and the standard terms are between % off the retail price for each book sold. This means publishers will receive % margin on each book sold, or an average of about $7 on a book with an RRP of $

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