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Explore the Multiverse. Join Now. DC Round Robin. Zack Snyder's Justice League. Iconic Heroes. Powerful Moments. All on HBO Max. Community See All. His third and final title was Detective Comics , advertised with a cover illustration dated Dec.
The themed anthology series would become a sensation with the introduction of Batman in issue 27 May By then, however, Wheeler-Nicholson was gone. In , in debt to printing-plant owner and magazine distributor Harry Donenfeld � who was as well a pulp-magazine publisher and a principal in the magazine distributorship Independent News � Wheeler-Nicholson was compelled to take Donenfeld on as a partner in order to publish Detective 1.
Detective Comics, Inc. Liebowitz, Donenfeld's accountant, listed as owners. The major remained for a year, but cash-flow problems continued, and he was forced out.
Shortly afterward came the launch of what would have been his fourth title, National Allied Publications' Action Comics , the premiere of which introduced Superman a character with which Wheeler-Nicholson was not directly involved; editor Vin Sullivan chose to run the feature after Sheldon Mayer rescued it from the slush pile. National Periodical Publications became publicly traded on the stock market in Despite the official names National Comics and National Periodical Publications, the logo "Superman-DC" was used throughout the line, and the company known colloquially as DC Comics for years before the official adoption of that name.
Action Comics 1 featured the debut of Superman. Wheeler-Nicholson's company pioneered the American comic book, publishing the first such periodical consisting solely of original material rather than reprints of newspaper comic strips, starting with Fun: The Big Comic Magazine 1 Feb.
The evolving company was also the first to feature superheroes , beginning with Action Comics 1 in When the sales of the title proved unexpectedly strong and market research confirmed that the character, Superman , was the major reason, a period called the Golden Age of comic books began. In reaction, the company introduced such other popular characters as Batman , and Wonder Woman , and the first superhero team, the Justice Society of America.
In light of this spectacular success, the company began to aggressively move against imitators for copyright violations by other companies.
Among these was Fox Publications, whose character Wonderman was purposefully created as a blatant copy of Superman. This extended to the company suing Fawcett Comics for their top selling character, Captain Marvel , for copying Superman, despite the fact that the parallels were more tenuous.
This started a years long court battle that ended in when Fawcett capitulated and largely ceased publication of their comics. When the superhero genre faded in the late s, the company focused on other genres, such as science fiction, Westerns, humor, and romance. They largely avoided the crime and horror trends of the time, thus avoiding the backlash against crime and horror comics in the s.
A handful of the most popular superhero titles most notably Action Comics and Detective Comics , the medium's two longest-running titles continued publication. In the mids, editorial director Irwin Donenfeld and publisher Liebowitz decided that, even though they weren't publishing superheroes much anymore, the trademarks needed to be maintained. Instead of reviving the old character, Schwartz had writers Gardner Fox and Robert Kanigher , penciler Carmine Infantino and inker Joe Kubert update and modernize the concept.
The Flash's civilian identity, costume, and origin were all changed for a modern audience. Much to the publishers' surprise the issue sold, and more stories were scheduled.
The new treatment proved popular enough that it soon led to similar revamping of Green Lantern , and the introduction of an updating of the Justice Society of America superhero team as the modern all-star team Justice League of America. Showcase 4 heralded what is commonly referred to as the Silver Age of comic books. National's other characters, who had not been cancelled, were similarly spruced up.
Mort Weisinger oversaw the Superman family of titles and introduced many new characters, such as Supergirl, Bizarro and Brainiac that established many of the elements that still influence the feature to this day. Jack Schiff was somewhat less successful with Batman, introducing Batwoman , Bat-Girl and Bat-Mite , and attempting to modernize the strip with science fiction elements.
Eventually the book was given to Julius Schwartz who brought in a new look and an emphasis on Batman as a detective. Meanwhile, editor Robert Kanigher successfully reimagined Wonder Woman as a title aimed at young girls, featuring a whole family of Wonder Woman characters having fantastic adventures in a mythological context. The Batman TV show sparked a tremendous increase in comic sales, but afterwards, sales began to decline. In , Batman artist Carmine Infantino became the company's editorial director.
Faced with declining sales, in part because of the growing popularity of Marvel Comics , he attempted to remedy the situation with an infusion of new titles and characters, and recruited major talents such as Steve Ditko and promising newcomers such as Neal Adams. The new editors tried to capture the youth market by only using writers under the age of thirty. Yet while the new employees strove for sophisticated storytelling and characters, they had little experience in the industry, and their work's relative lack of professionalism hampered their efforts.
Nevertheless, the period was plagued by short-lived series that started out strong, but petered out rapidly. The new comics, aimed specifically at the fan market, failed to sell. One theory as to the cause of this, is that local comic distributors, who did not want to handle the low profit items anyway, were simply giving the books to speculators who were stockpiling them for the back issue market. Thus, the more popular a book, the lower its sales. In addition, the talent involved often tended to leave established titles after a few issues considering they had little incentive to stay with their creations since they were largely paid per page regardless of the sales performance of their books.
In , Jack Kirby defected from Marvel to create his most artistically ambitious creation, The Fourth World titles, in which he attempted to create an original sophisticated sub imprint that could appeal to a loyal fan audience. DC 2 layers dynamic artwork onto digital comic panels, adding a new level of dimension to digital storytelling, while DC 2 Multiverse allows readers to determine a specific story outcome by selecting individual characters, storylines and plot developments while reading the comic, meaning one digital comic has multiple outcomes.
DC 2 will first appear in the upcoming digital-first title, Batman '66 , based on the s television series and DC 2 Multiverse will first appear in Batman: Arkham Origins , a digital-first title based on the video game of the same name.
In , DC announced an eight-issue miniseries titled Convergence which began in April After that, many new series would launch with a twice-monthly release schedule and new creative teams for nearly every title.
The relaunch was meant to bring back the legacy and heart many felt had been missing from DC characters since the launch of the New Rebirth brought huge success, both financially and critically.
In January it was reported that 7 of the DC's person workforce were laid off, including several vice presidents. The company did not give a reason for the move, nor did it indicate whether it was his decision or the company's.
The leadership change was the latest event in the company restructuring which began the previous month, as several top executives were laid off from the company. On June , Warner Bros. Dubbed as DC FanDome , the free "immersive virtual fan experience" was a hour-long event held on August 22, As Warner Bros. In August , roughly one-third of DC's editorial ranks were laid off, including the editor-in-chief, senior story editor, executive editor, and several senior VPs.
After the events of the Dark Nights: Death Metal storyline, the DC Multiverse was expanded into a larger "Omniverse" where everything is canon, effectively reversing the changes The New 52 introduced a decade prior. DC Entertainment, Inc.
In September , Warner Bros. Burbank, California, headquarters in The other units, animation, movie, TV and portfolio planning, had preceded DC Comics by moving there in DC Entertainment announced its first franchise, the DC Super Hero Girls universe, in April with multi-platform content, toys and apparel to start appearing in Warner Bros.
Pictures reorganized in May to have genre responsible film executives, thus DC Entertainment franchise films under Warner Bros. This was done in the same vein as Marvel Studios in unifying DC-related filmmaking under a single vision and clarifying the greenlighting process. Johns also kept his existing role at DC Comics. DC Entertainment and Warner Bros.
Digital Networks announced in April DC Universe digital service to be launched in with two original series. With frustration over DC Films not matching Marvel Studios ' results and Berg wanting to step back to being a producer in January , it was announced that Warner Bros. Speaking to the community aspect of DC Universe, as well as the ability to access the backlog of comics titles, Lee said "there is always going to be a need for that" and that DC was looking at ways to transform the platform so that content would not go away.
In September , DC announced that the service would change its name to DC Universe Infinite and become solely a digital comics subscription service on January 21, The service would offer currently published DC Comics titles six months after their retail release date before the change, current comics would arrive a year after their release date , early access to DC Comics' digital first titles, would feature exclusive comics created for the service, and access to 24, titles in DC's back catalog.
DC's first logo appeared on the April issues of its titles. The small logo, with no background, read simply, "A DC Publication". The November DC titles introduced an updated logo. This version was almost twice the size of the previous one and was the first version with a white background. This logo was the first to occupy the top-left corner of the cover, where the logo has usually resided since. The company now referred to itself in its advertising as "Superman-DC".
In November , the logo was modified to incorporate the company's formal name, National Comics Publications. In October , DC briefly retired the circular logo in favour of a simple "DC" in a rectangle with the name of the title, or the star of the book; the logo on many issues of Action Comics , for example, read "DC Superman".
An image of the lead character either appeared above or below the rectangle. For books that did not have a single star, such as anthologies like House of Mystery or team series such as Justice League of America , the title and "DC" appeared in a stylized logo, such as a bat for "House of Mystery".
This use of characters as logos helped to establish the likenesses as trademarks, and was similar to Marvel's contemporaneous use of characters as part of its cover branding. DC's " Page Super-Spectacular" titles and later page and "Giant" issues published from to featured a logo exclusive to these editions: the letters "DC" in a simple sans-serif typeface within a circle. A variant had the letters in a square.
The July DC titles featured a new circular logo. The letters "DC" were rendered in a block-like typeface that remained through later logo revisions until The title of the book usually appeared inside the circle, either above or below the letters.
In December , this logo was modified with the addition of the words "The Line of DC Super-Stars" and the star motif that continued in later logos. This logo was placed in the top center of the cover from August to October When Jenette Kahn became DC's publisher in late , she commissioned graphic designer Milton Glaser to design a new logo. Popularly referred to as the "DC bullet", this logo premiered on the February titles. Although it varied in size and colour and was at times cropped by the edges of the cover, or briefly rotated 4 degrees, it remained essentially unchanged for nearly three decades.
The company released these variants to newsstands in certain markets as a marketing test. In addition to comics, it was designed for DC properties in other media, which was used for movies since Batman Begins , with Superman Returns showing the logo's normal variant, and the TV series Smallville , the animated series Justice League Unlimited and others, as well as for collectibles and other merchandise.
It was announced in April , [] with the title and service formally announced in May DC Universe offered video content, fan interaction, comics, and television. In January , the service relaunched as DC Universe Infinite , a completely comic-centric platform, comparable to Marvel Unlimited , offering DC's entire back catalog of comics, as well as new titles sixth months after their on-sale date.
Paid services: Google Play , ComiXology []. Irwin said he never played golf with Goodman, so the story is untrue. I heard this story more than a couple of times while sitting in the lunchroom at DC's Third Avenue and 75 Rockefeller Plaza office as Sol Harrison and [production chief] Jack Adler were schmoozing with some of us As the distributor of DC Comics, this man certainly knew all the sales figures and was in the best position to tell this tidbit to Goodman.
Of course, Goodman would want to be playing golf with this fellow and be in his good graces Sol worked closely with Independent News' top management over the decades and would have gotten this story straight from the horse's mouth. Goodman, a publishing trend-follower aware of the JLA's strong sales, confirmably directed his comics editor, Stan Lee , to create a comic-book series about a team of superheroes. According to Lee: "Martin mentioned that he had noticed one of the titles published by National Comics seemed to be selling better than most.
It was a book called The [ sic ] Justice League of America and it was composed of a team of superheroes. From Wikipedia, the free encyclopedia. This is the latest accepted revision , reviewed on 6 April This article is about the US publisher of comics. For the Scottish publisher of comics and newspapers, see DC Thomson. This article needs additional citations for verification.
Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Superhero Fantasy Science fiction Action Adventure. American comic books such as Action Comics 1 and Detective Comic 27 were essential in introducing two well known superheroes to life: Superman and Batman.
Action Comics No. Main article: Silver Age of Comic Books. Main article: Bronze Age of Comic Books. Main article: Modern Age of Comic Books. It is not to be confused with DIC Entertainment. Burbank , California. Pam Lifford President, Warner Bros. This section may contain an excessive amount of intricate detail that may interest only a particular audience. Please help by spinning off or relocating any relevant information, and removing excessive detail that may be against Wikipedia's inclusion policy.
December Learn how and when to remove this template message. Main article: List of DC Comics imprints. See also: List of films based on DC Comics publications. However, film producer and comics historian Michael Uslan partly debunked the story in a letter published in Alter Ego No.
The Hollywood Reporter. Retrieved June 6, Retrieved August 13, Comic Book Resources. Archived from the original on September 13, Retrieved September 11, DC Entertainment. May 5, Archived from the original on May 13, Retrieved May 11, Archived September 21, , at the Wayback Machine Hoovers.
Retrieved October 18, Archived from the original on August 2, Retrieved July 11, Archived from the original on June 30, Archived from the original on January 23, Retrieved January 23, Share of Overall Units�Marvel Archived from the original on October 10, Retrieved October 10, April 16, Retrieved February 22, Contemporary Press.
ISBN Dallas, Texas: Taylor Publishing. Crain's New York Business. Associated Press. February 22, Archived from the original on March 11, London, United Kingdom: Dorling Kindersley. The Comics Journal. Retrieved April 3, Retrieved February 23, Dallas: Taylor Publishing Company. ISBN X. Retrieved January 15, Trending News Buzz. Superman's runaway popularity as part of Action Comics earned him his own comic.
This was a real breakthrough for the time, as characters introduced in comic books had never before been so successful as to warrant their own titles. TwoMorrows Publishing. Retrieved July 17, March 15, Superman : the Golden age dailies � Quality Companion, The. Retrieved March 28, The New York Times. September 23, Retrieved July 23, It was just a year ago that some rather surprising news was announced to the world about a venerable American institution.
The announcement said that Superman had gone public. Retrieved December 18, Retrieved June 11, Back Issue! Archived from the original on October 11, Retrieved May 15, Graphic NYC.
Don Markstein's Toonopedia. November 17, Retrieved August 10, Kirby : King of Comics. New York City: Abrams. Archived from the original on February 4, Retrieved March 5, August 30, Archived from the original on November 18, Comic Vine. Archived from the original on July 15, March 26, Archived from the original on April 7, Archived from the original on December 2, Retrieved August 15, Archived from the original on April 13, Retrieved April 18,
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